Krovor is a travel insurance company that specifically targets Millenials that move around with expensive gadgets and equipment.
Senior Product Designer
I was tasked with branding, ux research and interface design.
I kicked off the my process by getting myself acquainted with existing systems that offer the same services as Krovor intends to offer (or closely related).
Here is a list of organizations I found:
- InsureMyEquipment ( https://www.insuremyequipment.com/ )
- worldnomads ( https://www.worldnomads.com/ )
- Travel Guard by AIG ( https://www.travelguard.com )
After using these products I wrote down a few things:
Insurance fees are mostly auto-generated based on equipment type, travel distance and equipment cost.
After getting a quote, users have to fill a lengthy form which is quite discouraging.
Most insurance platforms do not have a management dashboard for their users to manage policies. They rely on email threads to communicate and keep account of activities.
All of them assume the user is already acquainted with insurance policies.
I conducted a survey to gather more information on what potential users know about insurance policies. 7 questions were asked, at least 35 people responded to the survey. All the results are here https://goo.gl/RKjB2n
Note: the survey was targetted at Millenials who were the intended consumers of the product
Here are some of the survey results:
Deductions & Personas
From the survey I deducted that:
Most Digital Nomads are millennials who are mostly software engineers, designers or vloggers.
The reason why most nomads don’t pay for insurance is that they have no idea about it.
The most valuable equipment nomads travel with are their laptops, cameras and phones.
Users must get an education about the importance of insurance and how it worksInsurance coverage must be short and precise
Suggest policies based on a user’s behavioural pattern
Policy Management must be simple and easy
Settings should include - profile management and payment options.
A blog platform for suggesting destinations and cultures that might excite nomads.